Auto promotion – some people may try to make use of your content and audience to increase traffic to their platforms by posting links in comments. Spammy links – spammy links visible on your page may lead to a severe drop in trust among your customers. Inappropriate language or content – comments with racist, sexist, or homophobic remarks, hateful language, and inappropriate photo content. Here are some examples of situations in which you can (or even should!) allow yourself to delete comments: Just like any public space, it should be kept clean and user-friendly. As a social media manager, you’re responsible for the space you manage. Protect your profiles from harmful contentĬertain comments are just a no go. Read on to find out more about deleting social media comments. deleting negative comments, may be tempting, but it may do more harm than good. You must have asked yourself at least once in your career: should I engage, ignore, or delete this comment? The quick fix, a.k.a. 
Whenever you receive a comment – a compliment or a complaint – you need to decide what to do with it to protect your brand. What does this mean for you as a social media manager? Well, this means that the conversations happening around your brand have a greater impact on your brand image than ever before.
Most importantly, users can contact not only individuals, but also the wider public. Social media gives users great power: to easily reach out to people and organizations that may be unreachable in real life.
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